This is an example of a personal postcard marketing campaign. The Cream Cheese Lasagna recipe is a old family favorite.
As a graphic designer, I am always looking for “out of the box” ideas to share with my clients to help them be remembered. One idea I love to share is custom personalized recipe postcard marketing.
It’s a great way to reach out to your clients and connect on a personal level. Basically you select one of your favorite recipes, add a personal note and direct mail them quarterly to your client list.
You can send one recipe for summer, fall, winter and spring. Your clients will enjoy getting a new recipe to try and you will be able to connect with your clients by adding a personal note that relates to why you like the recipe and wanted to share it. Your clients will also keep your recipe postcard which will keep you top of mind.
Think about using recipe postcard marketing the next time you want a unique and personal way to reach out and connect with your clients. It’s the perfect marketing recipe!
